About

Brand guidelines or marketing playbooks don’t do any good collecting dust on a hard drive, and we’re not here to hand you a manual and walk away. We’re here to build a practical, execution-driven system that runs and pushes you past your competitors.

Matt Johnson, Team Principal at MOTOR,  is a strategist and marketing consultant. He has worked on projects for brands like GEARWRENCH, Crescent Tools, PBOT, Oregon’s Mt. Hood Territory, Otsuka, MilkPEP, and Not Impossible Labs (including Music: Not Impossible). His experience includes designing and executing research, as well as translating findings into practical strategies, marketing plans, and execution. This includes experience in e-commerce, helping brands guide consumers from their first interaction through conversion and retention with clear messaging, intentional content, and calls-to-action aligned with business objectives.